Marketing of an Idea - Part 5

Now that the story and illustrations were finalized, a publisher for the app had been found, now the tough part, how to market the app to the public?

We needed a hook, an identifiable character, spokesperson or point of interest, never easy to find and very expensive usually. Went back to the illustrations and text to get ideas, it was obvious right from the start!

The main character is a cute and very positive Donkey a great "spokesanimal" for the App. Fun loving for kids, cute to the parents and easy to market through social media.

We then started to create a profile for Donkey and get him his own Twitter account, Facebook page, Digg site, etc... out there and start reaching out to people directly to generate some interest and buzz around the App.

This continues to be an ongoing and very challenging task, it is not easy to carve out a niche in the Social Media world where everyone and everything is on display 24/7/365 but it is economical and it is effective, we need to make it more efficient.

You can follow Donkey on Twitter @the1stchristmas ; on Facebook - http://on.fb.me/eYIcUz ; on Digg - http://digg.com/the1stchristmas

Stay tuned for the ongoing promotional saga as we get into Contests, promos, etc...

Helping someone realize a Dream

It is not everyday that you assist people in realizing their dreams. We are fortunate here at Bookmakers to have done just that when we helped to get "THE FIRST CHRISTMAS" released as a mobile picture book app.

True, it is not the traditional way of having a picture book published but given the rise of technology who is to say it is not the best or at least one of the smartest ways to get published.

Regardless, the person that gave voice to the animals is grateful and if you can create happiness inside one person every day, that is a really good day.

"a life long dream for me!!!!  Thanks for helping me to achieve it!" John Wilkie





 

"THE FIRST CHRISTMAS" App Now Available at the Itunes Store

It is a very happy day, our story has been approved and is now available at the ITunes store for download to your Ipod, Iphone and Ipad (in HD) devices.

This has been an incredible journey, a great learning experience and a lot of fun to help to bring an idea to reality and commercially available for everyone to read, see and enjoy.

I am most happy for Jodie McCallum and John Wilkie whose illustrative and writing talents will be on display in a new interactive and mobile medium for audiences to enjoy.

Thanks to our partners at Picpocket Books whose technical ability and App design is outstanding. They also completed the app and had it commercially approved in a ridiculous short time frame so that this app would be available for people to enjoy in time for Christmas.

We hope that you enjoy "THE FIRST CHRISTMAS" app and look forward to your feedback:

Link to IPad App: http://t.co/VjTK5pM

Link to IPhone app: http://t.co/nxSS8nj

Publicity for "THE FIRST CHRISTMAS"

Donkey would like to thank Lake Erie Shores and Islands for the mention and brief write up for our mobile app in their e-newsletter, this is a link to their website: www.shoresandislands.com.

Donkey would also like to thank the folks at Kidsville News for the two page spread in their online December edition: http://www.epageflip.net/title/7411

They also included the details about Donkey's Coloring Contest, do not forget to enter to win a free download of 'THE FIRST CHRISTMAS": http://bit.ly/eqr6yi

All publicity is welcomed and much appreciated!