Now that the story and illustrations were finalized, a publisher for the app had been found, now the tough part, how to market the app to the public?
We needed a hook, an identifiable character, spokesperson or point of interest, never easy to find and very expensive usually. Went back to the illustrations and text to get ideas, it was obvious right from the start!
The main character is a cute and very positive Donkey a great "spokesanimal" for the App. Fun loving for kids, cute to the parents and easy to market through social media.
We then started to create a profile for Donkey and get him his own Twitter account, Facebook page, Digg site, etc... out there and start reaching out to people directly to generate some interest and buzz around the App.
This continues to be an ongoing and very challenging task, it is not easy to carve out a niche in the Social Media world where everyone and everything is on display 24/7/365 but it is economical and it is effective, we need to make it more efficient.
You can follow Donkey on Twitter @the1stchristmas ; on Facebook - http://on.fb.me/eYIcUz ; on Digg - http://digg.com/the1stchristmas
Stay tuned for the ongoing promotional saga as we get into Contests, promos, etc...
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